How Much Is Your Music Worth?: Part 2 – Getting Your Music Heard By The Unknown

December 21, 2009

In How Much Is Your Music Worth?: Part 1 we talked about an issue many independent musicians face: placing a value on their music.  In short we determined that music’s value differs among different fan audiences and that these audiences can be categorized into three distinct groups: a) People Who’ve Never Heard of You, b) [...]

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Weekend Reading: Seth Godin and the Music Industry

December 20, 2009

“Smart businesspeople focus on the things they have the power to change, not whining about the things they don’t.” – Seth Godin Seth Godin is great at putting things into perspective, especially when it comes to industry change and the need to adapt to what customers want instead trying to dictate what they can get. [...]

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How Much Is Your Music Worth?: Part 1 – Depends on the listener…

December 17, 2009

How much is your music worth? I didn’t ask how much you think it should be worth or how much you want it to be worth.  How much is your music actually worth? Truth is, there isn’t a clear cut answer to this question.  Your music is worth different things to different people.  Someone who’s [...]

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Lunch Break Reading: December 17 – The Importance of Team Building; Mobile Music Consumption

December 17, 2009

How Your DIY Attitude Is Keeping You Poor (Copyblogger via @upwardaction): Great read on the importance of sharing the wealth and building a team of like-minded, complementary colleagues.  Especially relevant to independent musicians. Internet Broadcasting Grows as Radio Stumbles (via hypebot): Interesting chart/blurb on how people are consuming their music on the go.  Internet radio [...]

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Digital Music Strategy Basics: The Series

December 16, 2009

2010 is going to be a big year, and I plan to kick it off with a series (hopefully one you’ll find helpful). “Digital Music Strategy Basics”, a 7-part series” will kick off on January 4, 2010.  Based on my thesis, I’ll be looking at the components needed to create a successful digital music strategy. [...]

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Resource Wednesday: Using Klout to Build Fan Relationships

December 15, 2009

I’ve been looking for a way to evaluate my Twitter experience.  Last week, I found it in a tool named Klout. Simply put, Klout measures a person’s sphere of influence on Twitter using a simple algorithm.  Users get a score between 0-100 that represents the size and strength of their Twitter experience. Klout can be [...]

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Music Fans Get What They Want

December 13, 2009

Billboard’s annual year-end double issue showed up in my mailbox today and, in true nerd fashion, I’m amped.  I was just flipping through it on the way from my mailbox to my apartment and a quote jumped out at me: “If the consumer wants their music delivered a particular way, then the consumer has, in [...]

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Where Have I Been?

December 12, 2009

Short answer…”Working.” It’s not a bad thing. I like the simple things in life, like eating and being able to pay rent.  Working facilitates these things quite nicely. Equally importance, I’ve been working with some pretty cool people.  In addition to the working as a recording engineer, I’ve had the privilege/pleasure/honor of working with the [...]

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I Want One: Rubik’s TouchCube

October 7, 2009

I gotta get one of these. The best play on a traditional toy I’ve seen in a long time. Worth the $150?

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Lunch Break Reading: Lefsetz is Wrong, Gathering Feedback with Social Media, WMG+YouTube Deal

September 28, 2009

Today’s a slow one for news, but I have found some good articles online.  Enjoy! – Kate Bradley of Outlandos Music challenged Bob Lefsetz’ post The Death of Marketing, entitled Lefsetz is Wrong. She makes great points on the importance of having real fans.  Worth the read. – WMG finally cut a new deal with [...]

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