“Smart businesspeople focus on the things they have the power to change, not whining about the things they don’t.” – Seth Godin
Seth Godin is great at putting things into perspective, especially when it comes to industry change and the need to adapt to what customers want instead trying to dictate what they can get.
His latest blog post, You Don’t Have the Power, is a case in point. He sums up the problem plaguing many business sectors, including the music industry: Businesses can no longer control consumers. The blog post was a great way to end the week on BeingAKB, as I’ve written posts about fans’ consumer power and how fans value music.
Today’s consumers, i.e. your fans, are empowered to get your music how they want and, given the ease of use, value your music differently than they would 10 years ago. It’s going to take more on your part to keep them happy and buying your music/concert tickets/live show DVDs/etc.
As you prepare to get into the “How Much Is Your Music Worth” series on Monday, take a few minutes to read Seth’s post. It will really bring some clarity to how you approach your digital music strategies, especially when it comes to fan recruitment and retention.
Monday, Tuesday and Wednesday I’ll be posting about some resources and techniques that will help you reach each level of listener effectively. Make sure to subscribe to BeingAKB updates via email or RSS so you don’t miss the rest of the “How Much Is Your Music Worth” series or the Digital Music Strategy Basics series starting on January 4, 2010!
