2010 is going to be a big year, and I plan to kick it off with a series (hopefully one you’ll find helpful).
“Digital Music Strategy Basics”, a 7-part series” will kick off on January 4, 2010. Based on my thesis, I’ll be looking at the components needed to create a successful digital music strategy. The one-size-fits-all plans that are being passed off as strategies aren’t going to make you money as a musician/music entrepreneur anymore. I’m not going to tell you that you have to hop on the YouTube or the next big social network to blow up online. Instead, we’ll be exploring the theory behind what makes a digital music strategy work. We’ll be looking at components like authenticity, originality, and creating experiences for your fans.
In addition to the planned content, I’d like to answer as many of your questions about digital music strategy as possible with this series. Need clarification on how a certain resource works? Not quite sure what to make of email lists, fan relationship management, and music content/distribution aggregators? Ask your questions below:
I’m looking forward to getting your questions. Make sure to subscribe to BeingAKB updates via email or RSS so you don’t miss the series!
- AKB
